I am often asked for recommendations for those interested in learning more on social media. Often, those who run small businesses or work with nonprofits want to market themselves but sometimes don’t have the budget to hire a marketing firm to do so. I have found this list of books covers many of the most popular topics. These books offer an introduction into these tools and how they might be used to market one’s organization. Social media is growing everyday and its hard to keep up but these books are a start. And of course there are more being published everyday.
Twitter Marketing for Dummies by Kyle Lacy
This is a great introduction to Twitter, but it also has a lot of great tips for those who want to market their business. It incorporates online marketing techniques into the Twitter platform. If you know nothing about Twitter, this book may be a bit confusing. But there are many other books that go over the Twitter basics in great detail.
This book provides quick answers to common questions about Twitter. It covers setting up your account, understanding the “lingo” used when tweeting, and how to engage with people in 140 characters or less. This book also discusses Twitter etiquette that one should be aware when entering the Twitterverse.
The Complete Idiot’s Guide to Facebook by by Joe Kraynak and Mikal E. Bellcove
If you are completely new to Facebook, consider picking this book up. It goes over the basics of Facebook in its current incarnation. Facebook has changed so much since its inception in 2004, but this book was published in 2010 so it covers mostly new information.
Facebook Marketing for Dummies by Paul Dunay and Richard Krueger
If you have had a Facebook account for a while but are just getting into starting a page for your business, this is a good place to start. This book covers items to consider when setting up a page or public profile for your business or organization. As in others in the “for Dummies” series, there are plenty of step-by-step instructions and screenshots to help you.
Get Seen: Online Video Secrets to Building Your Business by Steve Garfield
The ground rules for marketing in today’s online environment are so vastly different from traditional marketing rules.. This book explores what these rules are and how you can reach audiences to promote your product or service. This is the second, revised edition was published in early 2010.
Using LinkedIn by Patrice-Anne Rutledge
LinkedIn is a growing professional online network. This book covers the basics of the site: setting up an account and finding contacts. But it also delves into how you can use this site to promote your company or business, post new jobs and hold discussions in your industry.
Head First WordPress by Jeff Siarto
Many choose to create their own website using WordPress as a CMS, or content management system. This book covers using WordPress as a way to manage a website as more than just a blog. I highly recommend if you are new to WordPress entirely that you also consult a WordPress for Dummies book in addition to this one.